Musical That Launched Barbra Streisand on Broadway Gets a Soulful, Devastating New Re-Imagining

The additions and revisions to ‘I Can Get It For You Wholesale’ reflect the rather grittier tone of the source material. As it turns out, the tweaks have also brought the musical fully, and chillingly, into the present.

Julieta Cervantes
Rebecca Naomi Jones and Santino Fontana in 'I Can Get It For You Wholesale.' Julieta Cervantes

The very first word uttered in director Trip Cullman’s soulful, devastating new re-imagining of the 1962 musical “I Can Get It For You Wholesale” is a detestable slur that, sadly, has carried particular resonance in recent weeks. The term, which begins with a K and rhymes, ironically, with “like,” is hurled at a boy named Heshie, a menial worker at New York City’s Garment District in the 1920s, as he is beaten and robbed of his meager pay.

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