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With the NCAA Championship Set for Monday, NIL Is Tipping the Scales in Favor of Bigger, Wealthier Schools

A new revenue-sharing plan is set to begin in July that critics warn could widen the gap between the ‘haves’ and ‘have nots.’

Dimitrios Kambouris/Getty Images
Livvy Dunne, pictured attending the 2023 Sports Illustrated Swimsuit Issue release party, is causing gymnastics competitions to sell out at Louisiana State University. Her image is estimated to be worth $4.1 million.  Dimitrios Kambouris/Getty Images
M.J. KOCH
M.J. KOCH

If you want to find the real March madness, look no further than the backdrop of this year’s star-studded national college basketball finals: the relaxation of rules in the transfer portal, the spread of NIL, and a new system of revenue-sharing that is likely to take effect this summer. 

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M.J. KOCH
M.J. KOCH

Ms. Koch graduated in 2023 from Harvard College, where she was the editor-in-chief of the student weekly, the Harvard Independent. She reports on issues of higher education and foreign policy at The New York Sun.

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