Global winemakers already reeling from a downward trend in wine sales may expect a further drop in demand if the American advisory committee responsible for issuing dietary guidelines adopts the new zero-tolerance policy of the World Health Organization.  

This week, wine industry blogger Tom Wark, an Oregon-based consultant and marketer, reported that a “well-placed source” in Washington told him that the federal government’s coming 2025 Dietary Guidelines will recommend that “no amount of alcohol is acceptable for a healthy lifestyle.”