Tudor’s success has been slightly odd. Namely, the brand has been on a run since 2018, when their Black Bay GMT provided Rolex style from a Rolex brand but for significantly less money; and when COVID hit and those Rolexes were trading many multiples over sticker, Tudor sales only continued to go up. Their success is directly correlated with disappointment with their more premium, famous parent brand; and comparing their upcoming range with that from Rolex, that’s not likely to change any time soon.