The World According to Luana Lopes Lara
What does this up-and-coming entrepreneur, who pays attention to numbers and is building a company to make money in the prediction market, do when she’s stressed? Read on…
Luana Lopes Lara is an entrepreneur and the co-founder of Kalshi, a federally regulated prediction market. These new markets allow investors to make wagers on the outcomes of events like elections or legislation. Ms. Lopes Lara talks about the intellectual inspiration behind her company, including the research that shows an aggregation of average citizens can do better predicting events than credentialled experts. I spoke with her recently to get a view into her life living as a Brazilian-born entrepreneur in New York City.
Max Raskin: I’m a huge fan of prediction markets, and I think part of it is because I’m such a fan of the news. Are you a news junkie at all?
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