‘Super Mario,’ With $1 Billion in Its Sights, Levels Up Entertainment as Few Live-Action Films Do

When Churchill said ‘take this pudding away, it has no theme,’ he wasn’t talking about ‘Super Mario Bros.’

AP Photo/Jae C. Hong, File
The creator of ‘Mario Brothers’ and ‘Donkey Kong,’ Shigeru Miyamoto, at the Nintendo booth at the Electronic Entertainment Expo, Los Angeles, June 11, 2014. AP Photo/Jae C. Hong, File

“The Super Mario Bros. Movie” is set to pass $830 million at the worldwide box office this weekend, with $1 billion firmly in its sights. Its success is owed to its delivering a visual spectacle and an entertaining story while avoiding the laziness of many comparable films that strip-mine nostalgia without bothering to deliver anything new.

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