Review: Braun’s $399 Series 9 Pro+ Razor

It’s absurdly expensive, but it might just give you the closest, most comfortable at-home shave that money can buy.

Courtesy of Bose
Bose Series 9 Pro+. Courtesy of Bose

There’s a popular argument that the last several decades have seen a noticeable decline in hardware innovation — that we work in bits, not atoms, as Peter Thiel argues — and that the “innovations” we’ve got are essentially refinements and distractions. If you’ve heard these discussions, you’ve heard grumbling about the development of razors.

At first, razors started with one sharp blade, which did the job, but then marketers figured out you could add a second blade for an “even closer shave,” and people would buy it. And if it worked for a second blade, why not a third? Or a fourth? Or a fifth? What about adding a buffer feature, vibration, turning bits, and a sixth blade? What about a seventh?

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