It’s rare that tech products truly “trend;” where a community of people get excited about one product and it becomes an of-the-moment sales success. An iPhone will always sell, as will a new PlayStation or pair of Bose headphones. But a small e-reader from a relatively unknown company?

That, however, was the case with the Boox Palma — a little device that stole the hearts of many in the technology press and technology nerds generally. Though Boox makes a range of Kindle-competing e-readers, the Palma stood out by its unique form factor; namely, it’s basically just a phone. It can’t take a SIM card, so you can’t actually replace your phone with it, but it runs Android, you can download any app you want to it, and it looks and feels just like a smartphone. Apart, that is, from the screen, which uses the same eye-comforting e-ink technology you find in a Kindle.