Preview: Aaron Levine Puts His Name on the Label

Levine is one of the most important names in modern menswear; but can his own name brand, Aaron Levine New York, live up to the hype?

Courtesy of Aaron Levine New York
Aaron Levine Items. Courtesy of Aaron Levine New York

Unless you’re in a particular corner of the menswear Instagram internet, the name “Aaron Levine” likely doesn’t mean a lot to you — and no, that’s “Aaron Levine,” not “Adam Levine” of Maroon 5. But that doesn’t mean you’ve been untouched by his taste; you may well be wearing it. Levine was the chief voice behind menswear at Madewell, Club Monaco, and the revived Abercrombie & Fitch, and having left that brand has been a highly successful consultant and stylist for brands like Aime Leon Dore.

Put differently: though there are many influences on the modern menswear style, it’s fair to say that Aaron Levine has been one of the most prominent single voices in this area: and he’s launched his own brand.

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