Every day, ordinary New Yorkers do their part to welcome visitors to their hometown: giving directions, recommending restaurants, snapping tourists’ photos. But the official job of embracing guests falls to NYC & Company, the nonprofit that serves as the city’s tourism agency.

On Monday night at the Museum of Modern Art, NYC & Conpany’s president, Cristyne Nicholas, honored some of the individuals and corporations that help promote the city. Leadership in Tourism awards went to the president of the Hotel Association of New York City, Joseph Spinnato; designer Nicole Miller and her business partner Bud Konheim; the chief executive of American Express, Kenneth Chenault; and the chairman and chief executive of NBC Universal, Robert Wright.

The co-anchors of Saturday Night Live’s Weekend Up date, Tina Fey and Amy Poehler, delivered a special news brief, reporting that the famous, Fifth Avenue-dwelling hawk, Pale Male, has found a new nest – in Donald Trump’s hair.

Guests included Joan Collins and “Law and Order” stars Mariska Hargitay, Christopher Meloni, and Jesse Martin.

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Bored with browsing Tiffany, Van Cleef and Arpels, and Harry Winston? There’s new bling on the block – Jacob & Co., the jeweler who custom-designs for celebrities on a moment’s notice.

To celebrate the opening of the 57th Street store, Jacob & Co.’s founder, Jacob Arabo (also known as Jacob the Jeweler), threw a luxe bash Monday night attended by Sean “P. Diddy” Combs, Lenny Kravitz, Ashanti, Tommy Hilfiger, and Natalia Vodianova. In addition to being a top model, Ms. Vodianova is a model citizen: tonight she hosts her own bash – a fund-raiser to create indoor playgrounds in her chilly native Russia.

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One of the series of events leading up to the big-screen debut of “Lemony Snicket’s A Series of Unfortunate Events” was a special screening of the film Monday night. Walking the red carpet at the Beekman Theater were director Brad Silberling and a few of the film’s stars, such as Meryl Streep, Liam Aiken, Emily Browning, and Billy Connolly. The film opens December 17, “Just in time to ruin Christmas 2004,” according to the Web site for the books on which the movie is based, “The Bad Beginning,” “The Reptile Room,” and “The Wide Window.” The Web site also cautions, “Unless you have a taste for dark rooms, sticky floors, stale popcorn, and unhappy endings, steer clear of the movie.”