Marketers Find U.S. Open To Be a Compelling Match

This article is from the archive of The New York Sun before the launch of its new website in 2022. The Sun has neither altered nor updated such articles but will seek to correct any errors, mis-categorizations or other problems introduced during transfer.

The New York Sun

When executives at the paint company Valspar Corp. decided nearly a year ago they wanted to focus heavily on a new line of paints geared toward homeowners, they went shopping for a sporting event to sponsor. The company weighed everything from the Super Bowl to college basketball’s March Madness before deciding the U.S. Open would be the venue for their multimillion-dollar branding campaign.

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