For years, yogis have been improving their technique off the mat by flipping through yoga magazines in the Whole Foods aisle. Not to be left out, the other urban mat craze, Pilates, is about to hit the magazine racks as well, with Pilates Style magazine launching next week.

The first print magazine specially targeted to the discipline, Pilates Style aims to appeal to the full spectrum of Pilates aficionados with varied, in-depth coverage.

“It is often grouped in with yoga as a mat exercise, but Pilates is a total body workout that focuses equally on strength and flexibility,” the magazine’s managing editor, Ruth Kaplan, said. “It deserves its own magazine. We already have a very rich market for readers and only expect the number of people doing Pilates to grow.”

Pilates is the brainchild of former gymnast Joseph Pilates, who designed a selection of more than 500 exercises to be done on a mat or on special resistance equipment and opened his first studio in 1926. Pilates has been long revered in the dance community for its ability to build strength and endurance while crafting long, lean muscles.

It has emerged as one of the fastest-growing fitness regimens in recent years. According to Lifestyle Media, at least 40% of health clubs now offer Pilates and 10 million people currently practice the exercise.

The quarterly publication hopes to stay faithful to Joseph Pilates’s art while offering a new contemporary twist on the regimen by employing a diverse expert staff: the “Elders,” living disciples of the regimen’s founder, as well as new-age Pilates experts.

96 -page magazine will e step-by-step exercises trying difficulty; an intor’s column devoted by to beginners; reviews l types of Pilates equipt; the latest news on the; and listings of Pilates nts and certification ters across the country. n addition, each issue l have sections on nutrition, health, beauty, fashion, home, and travel. Feares articles will shed light on different applications for Pilates, such as raining for figure skating and easing pregnancy pains.

125,000 copies of Pilates Style’s first issue will be released in North America, Europe, and Asia. The publishing company, Lifestyle Media, has been successful in its 15 other specialty magazine endeavors, such as American Cheerleader, and believes that Pilates Style will also succeed.

“We work very diligently to identify markets to create what becomes the bible of that particular activity,” Ms. Davis said.