The long-awaited return of “Roaring Kitty,” the investor behind the GameStop meme stock craze, appears to have fallen flat, as the internet sensation failed to lift the stock that launched him to fame. 

The meme stock leader, whose real name is Keith Gill, was 25 minutes late in joining his highly anticipated livestream on YouTube and joked before the some 600,000 viewers that he had “no real game plan” for the event, but “just wanted to hop in and see what’s popping.”