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Economy

Feds Ready Crackdown on Online ‘Influencers’ and Endorsements

Proposed rule would trigger civil penalties for violations but could ‘level the playing field’ for ‘honest’ companies, Federal Trade Commission claims.

AP Photo/Alex Brandon, file
The Federal Trade Commission building at Washington, D.C. AP Photo/Alex Brandon, file
NATALIE KAHN
NATALIE KAHN

A rule proposed by the Federal Trade Commission could present a challenge for the rapidly growing world of online influencers and endorsements.

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NATALIE KAHN
NATALIE KAHN

Ms. Kahn graduated in 2023 from Harvard College, where she was an associate editor and reporter for the Harvard Crimson. She covered issues of political discourse and diversity, as well as the Harvard Faculty beat.

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