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‘Dynamic Pricing’ at Major Grocery Chain Can Vary Prices Depending on Your Income

AI pricing could result in customers incurring higher costs based on personal data used to gauge their purchasing thresholds.

AP/Rogelio V. Solis, file
Two U.S. senators are raising alarms about grocery chain Kroger's artificial intelligence-driven 'dynamic pricing' model. AP/Rogelio V. Solis, file
JOSEPH CURL
JOSEPH CURL

Two U.S. senators are raising alarms about grocery chain Kroger’s artificial intelligence-driven “dynamic pricing” model.

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JOSEPH CURL
JOSEPH CURL

Mr. Curl covered the White House for a dozen years as a correspondent for the Washington Times. He also ran the Drudge Report for four years as the morning editor.

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