‘Dynamic Pricing’ at Major Grocery Chain Can Vary Prices Depending on Your Income
AI pricing could result in customers incurring higher costs based on personal data used to gauge their purchasing thresholds.
Two U.S. senators are raising alarms about grocery chain Kroger’s artificial intelligence-driven “dynamic pricing” model.
Senators Warren of Massachusetts and Casey of Pennsylvania, both Democrats, say the initiative, which Kroger presented as a way to enhance customer experience, might exemplify unchecked corporate greed.
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