Don’t Buy Erewhon Hoodies

If you want value for money and top quality, don’t buy clothes from Erewhon’s new clothing line, even if they look nice.

Courtesy of Erewhon
Erewhon Winter Collection. Courtesy of Erewhon

You don’t shop at Erewhon because you need to, it’s your closest store, or it has the best price for what you’re looking for — because it almost certainly doesn’t.

The supermarket chain — named after the 19th-century novel by Samuel Butler — is beloved both for the quality of its produce but also for the image it projects and the feeling of its settings. To shop at Erewhon, you are an Erewhon person who drinks Erewhon smoothies, showing that not only do you care about your health, but you have the income to splash on it.

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