DeSantis Is Courting Fickle GOP Voters — Can He Close the Deal?
At the presidential level especially, elections are a love affair. The candidate is a suitor. He’s trying to win affection, to ignite passion and enthusiasm. Voters want to be wooed — ideally to be swept off their feet.

Governor DeSantis needs to rethink his strategy before he starts his campaign for the Republican presidential nomination.
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