Fishing for Eyes in a Changing Advertising Environment
This article is from the archive of The New York Sun before the launch of its new website in 2022. The Sun has neither altered nor updated such articles but will seek to correct any errors, mis-categorizations or other problems introduced during transfer.
Jon Mandel’s hobby is fishing, while his day job, as chairman of MediaCom, consists of trying to land the best places for clients to advertise.
The latter “fish” aren’t exactly jumping these days.
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