Dell’s India Strategy Helps Increase Profits
This article is from the archive of The New York Sun before the launch of its new website in 2022. The Sun has neither altered nor updated such articles but will seek to correct any errors, mis-categorizations or other problems introduced during transfer.
Dell Inc., maligned by analysts in America for relying too long on selling personal computers over the Internet, is making headway with that old strategy in what may prove a more important market: India.
PC purchases are rising more than three times faster in India than America, and Dell’s market share there has more than doubled in the past three years, researcher IDC said. That probably helped drive a 7.9% sales gain at Dell last quarter to $15.9 billion, according to the average estimate in a Bloomberg survey.
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