RFK Jr., Borrowing a Page From His Late Uncle, Targets Latino Vote With Campaign of ‘Viva Kennedy 2024’
RFK Jr. is repackaging JFK’s 1960 ‘Viva Kennedy’ campaign to draw voters to his independent bid — a sign of the importance of the Latino vote in 2024.

Independent presidential candidate Robert F. Kennedy Jr. is launching a Latino voter outreach effort that trades on his family name and his uncle John F. Kennedy’s legacy of successfully bringing Latinos to the Democratic Party. It also signals the importance the Latino vote will have in 2024.
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