Backlash Over Target’s Pride Month Bathing Suit Echoing Boycott of Bud Light

The retailer is scrambling in the face of activists, with its stock down and store staff feeling unsafe.

AP/George Walker IV
Pride month merchandise at a Target on May 24, 2023, at Nashville. AP/George Walker IV

Target is reeling this Memorial Day weekend, with complaints over its Pride Month displays, especially its merchandising of a “tuck-friendly” bathing suit, ballooning into a marketing debacle on the heels of Bud Light’s recent ordeal regarding its promotion with a transgender influencer.

Have an account? Log In

To continue reading, please select:

Limited Access

Enter your email to read for FREE

Get 1 FREE article

Continue with
or
Unlimited Access

Join the Sun for a PENNY A DAY

$0.01/day for 60 days

Cancel anytime

100% ad free experience

Unlimited article and commenting access

Full annual dues ($120) billed after 60 days

By continuing you agree to our
Privacy Policy and Terms of Service.
Advertisement
The New York Sun

© 2025 The New York Sun Company, LLC. All rights reserved.

Use of this site constitutes acceptance of our Terms of Use and Privacy Policy. The material on this site is protected by copyright law and may not be reproduced, distributed, transmitted, cached or otherwise used.

The New York Sun

Sign in or  Create a free account

or
By continuing you agree to our Privacy Policy and Terms of Use