Backlash Grows Against Bud Light’s Sponsorship of Transgender Influencer After Video of Marketing Exec Calling Beer ‘Fratty’ and ‘Out of Touch’ Goes Viral
‘I feel like they just kind of intentionally turned their back on like most of their customer base,’ a Maine bartender tells the Sun.
The widespread backlash to Bud Light’s sponsorship of a transgender influencer, Dylan Mulvaney, is intensifying after an interview went viral in which a Bud Light vice president, Alissa Heinerscheid, described her “inclusivity” vision for the beloved beer brand.
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