Adidas Drops 1972 Olympic Shoe Relaunch Featuring Bella Hadid After Campaign Branded ‘Antisemitic’

One Jewish advocacy group described the campaign as ‘a direct attack on the memory of the 11 Israelis who were murdered.’

Victor Boyko/Getty Images
Bella Hadid. Victor Boyko/Getty Images

Adidas apologized for placing a Palestinian-American model, Bella Hadid, who has a long history of antisemitic comments, as the face of its campaign to relaunch a shoe first introduced ahead of the 1972 Olympics — during which 11 Israeli athletes were murdered by Palestinian terrorists. 

“We are conscious that connections have been made to tragic historical events — though these are completely unintentional — and we apologize for any upset or distress caused,” a representative for the German shoe company told the Washington Times on Thursday. 

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