Tim Scott Will Be in the Race Through at Least January, His Ad Buy Suggests, in a Test of His Optimistic Message

With six months worth of ads locked in, Senator Scott will be testing whether a comparatively optimistic message can capture the attention of GOP primary voters.

AP/Charlie Neibergall
Senator Scott, right, during the Family Leadership Summit with moderator Tucker Carlson, July 14, 2023, at Des Moines, Iowa. AP/Charlie Neibergall

In an apparent commitment to keep ads on the air through the first primaries and to capitalize on favorable trends in the Republican Party, a PAC allied with Senator Scott of South Carolina placed a $40 million ad buy, raising the question: Where does Mr. Scott stand in the 2024 presidential race?

The new ad buy placed by the Trust In the Mission PAC is the largest yet this cycle; ads will begin airing on September 7 in Iowa, New Hampshire, and South Carolina, as well as on national cable channels. 

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