Airline slogans are slinky creatures, are they not? Like famous Hollywood faces, some age more gracefully than others. Not much could top British Airways’s “the world’s favourite airline,” though that is no longer in use; also safely on the back burner is Delta’s, “We love to fly and it shows.” 

Then there is El Al, which as the catchphrase goes is “not just an airline, it’s Israel.” As anyone who has ever flown Israel’s flag carrier can attest, that is accurate.