RFK Jr. Makes a Play for the Presidency With Retro Super Bowl Ad With a Marching Tune
‘Do you want a man for president who’s seasoned through and through,’ the lyrics ask, ‘a man who is old enough to know and young enough to do?’
Waging an underdog campaign for president, Robert F. Kennedy Jr. is hitting the gridiron with a retro commercial echoing from its debut in Super Bowl LVIII. It scores in several ways, impressing upon the nation that the Independent is playing November’s big game to win.
The commercial reused a 1960 campaign song from President Kennedy, Mr. Kennedy’s uncle. The catchy popular march — reminiscent of the Irish-American song, “McNamara’s Band” — is an earworm, and it fit this moment with age at the forefront of voters’ minds.
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