‘Mac Guy’ Buys Into Lower East Side’s Blue

This article is from the archive of The New York Sun before the launch of its new website in 2022. The Sun has neither altered nor updated such articles but will seek to correct any errors, mis-categorizations or other problems introduced during transfer.

The New York Sun

Actor Justin Long, best-known for his starring role in a series of Macintosh computer commercials, has purchased an apartment at the high-rise Blue luxury complex at 105 Norfolk St., on the Lower East Side.

The two-bedroom, two-bathroom apartment, listed by the Corcoran Group, was purchased for $2.4 million, according to the real estate Web site StreetEasy.com.

The 32-unit building, distinctive for its pixilated blue glass and contorted form, was designed by a former dean at Columbia University’s Graduate School of Architecture, Planning, and Preservation, Bernard Tschumi, and completed in September.

Mr. Long will move into a 1,975-square-foot unit called “Tower 15,” which features palm floors and floor-to-ceiling windows overlooking the Manhattan skyline. The apartment, one of two floor-throughs, includes a combined living-dining area, a walk-in closet, a windowed study, and a kitchen furnished with Boffi cabinetry and countertops.

Mr. Long plays the rumpled but relaxed “Mac Guy” in television commercials for Apple. A tabloid fixture because of his relationship with the actress Drew Barrymore, he appeared last summer alongside Bruce Willis in the film “Live Free or Die Hard.”

Mr. Long’s publicist, Chantelle Aspey, declined to comment.


The New York Sun

© 2025 The New York Sun Company, LLC. All rights reserved.

Use of this site constitutes acceptance of our Terms of Use and Privacy Policy. The material on this site is protected by copyright law and may not be reproduced, distributed, transmitted, cached or otherwise used.

The New York Sun

Sign in or  Create a free account

or
By continuing you agree to our Privacy Policy and Terms of Use