New York Magazine agreed today to stop accepting sex ads after the local chapter of the National Organization for Women threatened protests outside the popular weekly publication.

The women’s rights group had accused New York of being a “marketing arm of the organized crime world of prostitution and human trafficking” because of classified ads at the back of the magazine with such tag lines as “Asians Gone Wild” and “Asian Dreamgirls.”

A president of the local NOW chapter, Sonia Ossorio, said she was “delighted” at the magazine’s decision.

NOW-NYC had sent out a news release this morning announcing plans to stage a protest outside the magazine’s offices Thursday over the sex ads.

The chapter has been asking other local media to stop taking the salacious ads and said it has won agreements to do so from 14 other publications including Time Out New York and New York Press.

Ms. Ossorio said she met with New York’s publisher today and learned the magazine would stop running the ads, which span two pages in the latest issue.

A magazine spokeswoman, Serena Torrey, confirmed the decision but declined to say whether NOW’s pressure tactics had influenced New York’s decision. “It’s just the right the thing to do,” she said.

Ms. Torrey said the magazine had been looking to eliminate the ads for some time.

“The magazine is really prospering now and it’s finally time to get out of a business that we were never comfortable being in,” she said.

According to the Audit Bureau of Circulations, New York’s circulation for the six months ending June 30 was approximately 429,000.

NOW-NYC claims that New York makes $10,000 a week running the ads; New York declined to comment on its ad revenue.