Now the Model Home Can Be Your Home

This article is from the archive of The New York Sun before the launch of its new website in 2022. The Sun has neither altered nor updated such articles but will seek to correct any errors, mis-categorizations or other problems introduced during transfer.

The New York Sun

For some, the best thing about buying a new apartment is furnishing it: hours of comparing fabric swatches and paint chips, toting floor plans and measurements to furniture-design stores and meetings with decorators, even picking out the perfect drawer pulls and cabinet knobs. But for others, it is an overwhelming and confusing nightmare.


Keeping in mind those buyers who are decorating-phobic, pressed for time, enamored of the model apartment they saw on their tours, or simply eager to move into a finished apartment as quickly as possible, Anbau Enterprises, which is currently renovating a 1920s building at 110 Central Park South into luxury residential apartments, is offering purchasers the option of buying furniture packages along with their new homes. Within 90 to 120 days of purchase, these buyers can move into fully furnished apartments.


Anbau commissioned designer Gustavo Martinez to design a model apartment interior that could be adapted to the one-to-three-bedroom floor plans of the apartments in the building. Mr. Martinez put together an apartment with a neutral palette of mostly cream, beige, and brown. He chose upholstered pieces by Barbara Barry and Bill Sofield, covered in fabrics from Fortuny, Brunschwig, Donghia, Rodolph, and Jerry Pair; a Macassar ebony and satinwood dining table by Lucien Rollin with chairs from Holly Hunt, and a console by Robert Kuo. Silk and wool Tibetan carpets line the floors.


This decor doesn’t come cheap: The furniture package is priced at $245,000 for a one-bedroom apartment, $385,000 for a two-bedroom, and $445,000 for a three-bedroom. Chances are, however, that buyers in the building can afford it: Apartment prices at 110 Central Park South start at $1.4 million for a one-bedroom and go up to $11.74 million for a penthouse apartment.


This isn’t the only building to offer furnishing options for buyers. Architect Richard Meier is designing interiors and furniture for his new building at 165 Charles Street, and residents moving into the new luxury condominium called Downtown by Philippe Starck at 15 Broad Street next fall can purchase pre-selected items either designed by or approved by Mr. Starck from the design store Moss. Buyers of apartments at 110 Central Park South can move into their new apartments – furnished or otherwise – in winter/spring 2006.


The New York Sun

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