Close Look Shows Kanye West Ad Is for Absolut
This article is from the archive of The New York Sun before the launch of its new website in 2022. The Sun has neither altered nor updated such articles but will seek to correct any errors, mis-categorizations or other problems introduced during transfer.
In music videos, rapper Kanye West has rocketed across canyons and withstood multiple beatings while bound and gagged in a car. Now, he’s promising something even more outrageous: an opportunity for everyday people to be exactly like him.
Advertisements on bus stops, subways, and Web sites offer pills that can transform anyone into Mr. West. Sound too … something … to be true? Actually, it is: The ad campaign is for Absolut.
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