Blockbuster Launches Mail-Return DVD
This article is from the archive of The New York Sun before the launch of its new website in 2022. The Sun has neither altered nor updated such articles but will seek to correct any errors, mis-categorizations or other problems introduced during transfer.
Blockbuster Inc. raised the competitive stakes against chief rival Netflix Inc. as the company launched Wednesday a new service allowing online customers to either return DVDs via the mail or swap them at a store for free in-store movie rentals.
Dubbed “Total Access,” the plan aims to give Blockbuster more competitive leverage as it faces stiffer competition from online movie rental services and the prospect of growing Internet movie downloads.
Blockbuster said beginning Wednesday, it will upgrade all current online rental subscribers to the service.
