Rose Mattus, 90, Co-Founder of Häagen-Dazs
This article is from the archive of The New York Sun before the launch of its new website in 2022. The Sun has neither altered nor updated such articles but will seek to correct any errors, mis-categorizations or other problems introduced during transfer.
Rose Mattus, who died Tuesday at 90, was the financial brains behind the first national brand of premium ice cream, Häagen-Dazs.
Few brand names have evoked as much folklore and outright confusion as Häagen-Dazs, which is faux Danish, sort of. The packaging, a pint container with a map of Denmark on the lid, does nothing to discourage the impression that it is a European import, a notion reinforced by its premium price.
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