$1M Campaign Launched To Protect Bicyclers

The city today is launching a $1 million advertising campaign aimed at careless drivers and cyclists who share the roads.

"Avoiding a crash comes down to one simple action: LOOK," reads the tagline that will appear on bus shelters, taxi tops, phone kiosks, and buses in English and Spanish this fall. A 2006 study by the city found that in 10 years, 225 cyclists were killed and 3,462 additional cyclists were injured on the streets of New York.