Submitted by Angel, Sep 11, 2007 08:26

to sell a better product on the field. But also to invest in broadcasting primetime in one of those AM chained radio stations in Spanish, at least one hour of a daily show: all MLS related, with interviews and talk show of the games, with info of what is going on in the world. Without mixing with Mexican's league related stories except as a filler. I have heard listener eager to follow MLS more, but most of the time the broadcasters are forced to talk only about Mexican league, because that is their target. It should sell commercials too. Also a national broadcast of the main game of the week in Spanish. The other sports are pushing hard with their games in Spanish, NFL started yesterday and Baseball has been there for a while. If a Hispanic wants to follow them is because they already adjust to the country's taste in sports and most probably follow them anyway that they can and there are plenty of outlets. But MLS is a "convidado de piedra" (somebody you invite to a party but if the guy doesn't show up none cares) everywhere. I understand they bought TV time in the past to improve "the showing", but a cheaper investment as in radio stations broadcasting could have taken MLS further into the conscience of the ones who already love soccer. Now come these new guys, but where are their stories, their expectations, what they find different, how they came to MLS? I want to know. I believe most of everybody would like to know, it is just ESPN and Dave O'Bryan try to tell us in the worst possible time: in the developing of the game. But this is for another time.

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