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Recent Editorials |
Now in Aisle Four: Body-Image Consultingby Zoe Strimpel
Supermarkets in the U.K. have long sold cooking equipment, insurance, electronics, and clothing. But now, a new kind of service will be available at the checkout. For a limited time, Tesco, Britain's largest chain, will be providing complimentary body-image advice to women, an operation designed to help them "hang up their body hang-ups." Fronted by the TV presenter Gok Wan (of "How To Look Good Naked" fame), the "S-Team" will advise on dressing for their body type and looking good while exercising. The initiative follows research by the supermarket that showed that more than one in three women in the U.K. are embarrassed by their dress size and that half of women who are self-conscious about exercise won't work out in public.
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