Sixty years ago I was the editor of the daily newspaper at college, and one memorable day in September, plotting the year’s business, we got word that the two big tobacco companies, R.J Reynolds and Philip Morris, were suspending all their ads in the college press. The news was greeted with dismay both by editors who smoked — “We’ll just die from something else,” they harrumphed — and by those who did not, equally affected by this big hole in the advertising budget. Sixty years!